Another home selling success story! Here is what can happen when the right price and the proper home staging are employed in a marketing strategy.
Bethesda Home Staging and Price Strategy Pay Off
Last week, we put another home on the market in Bethesda on Greenlawn Road. There were only three other single-family homes on the market in Bethesda priced between $600,000 and $700,000 at the time. The owners had spent months de-cluttering and hired Gloria Crowley who does many staging jobs for us.
Gloria worked tirelessly to neutralize the home’s interior. She added some of her staging furniture and decorative items from her warehouse. She also used some of the owners belongings as well.
What a transformation! The home sellers were thrilled. At our suggestion, the owner agreed to price the home strategically just below $700,000. I explained to them that there was a good chance we would receive offers for more than their asking price – and in fact, we were counting on it.
You can see the home staging photos by clicking here!
We had an open house with over 60 people attending, many of whom were coming back with their agents a second time. The comments were extremely favorable. There were 14 buyers who wrote contracts!
Multiple Offers Require Careful Handling
Our office was busy all day printing up the offers, vetting all of the potential buyers and making sure we chose the best of the bunch. There were escalation clauses, and several of the buyer preformed pre-inspections. We also had the owners do their own pre-inspection which was shared with the prospective buyers.
As a result, the owners were able to sign a contract well over the asking price – even higher than my expectations – with no financing, appraisal or inspection contingencies!
This was due to the competition generated between the potential buyers. The buyers would not have removed contingencies or offered higher prices, if they had not been aware of all the other interest. The best contracts were also written by very professional agents, which makes a difference to me because I know they will be helpful and diligent through the entire transaction. They will manage their buyers expectations which can be critical in emotional situations. There is nothing like a pro.
Needless to say the owners are thrilled and can concentrate solely on making their plans to move. No inspection woes and renegotiating, no appraisal concerns (especially since the winning contract put so much money down) and the buyer’s loan pre-approval is strong.
Experience Counts in Chevy Chase and Bethesda Real Estate!
With 30 years of experience in DC area real estate, I can tell you that the low interest rates and low home inventory will make this a season of opportunity for home sellers! For top dollar offers, take care of repairs and deferred maintenance, and consider professional home staging that will make buyers say “wow!” And by using our expert advice, you will have the correct price points for your home and a solid marketing plan to drive buyers to your door.
My team and I have become very efficient at working toward this end for our seller clients. We have made all of them a great deal of profit, not to mention an easy transition to settlement.
One of my greatest joys in this business after so many years, it to be able to consult and orchestrate the best possible scenario for our clients! We have be very successful in doing this. I am not happy until our clients are raving fans!
Would you like help preparing your Chevy Chase or Bethesda home for the market? Please give me a call for your no-obligation home selling consultation! You could be the next success story in Chevy Chase or Bethesda!
Melinda Estridge
The Estridge Group-Long & Foster Real Estate, Inc.
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